You have two types of customers.
- External customers to whom you add value by selling your products.
- Internal customers, like your boss, who you convince to give you resources and rewards.
If both are happy with you, you are promoted.
If either one is happy with you, you retain your job.
If neither is happy with you, you lose your job.
And if you do not have external customers, you really, really, need that internal customer on your side.
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