In my coaching sessions, I ask executives to behave as if they are the CEO of their lives. As a CEO you need to:
1. Develop yourself as a product or service that people desire
You are multiple products to multiple markets depending on the role you play. When you act as a subordinate, you need to convince your boss that you are an ideal product and he should keep you. When you act as a boss, you need to convince your subordinates that you are the best boss. Being the best means being the best product or delivering the best service.
2. Market yourself to all customers, internal and external to the organisation
3. Run your finances i.e. reduce costs and increase revenue to more than costs
4. Create your own motivation and recruit people to help you (network)
5. Use technology to make their processes more efficient
You need to improve all the above processes by using the right technology – be it blogs, a rudimentary CRM system, a list of birthdays in your calendar and your to-do list.
I typically do not differentiate between personal and professional life.
This article by Gibson talks about the same thing with reference to empowering employees to act as CEOs.
To quote Gibson, “Giving everyone the responsibility to set their own agenda, prioritize resources, and pull in the right people has also made our office more efficient.”
Can you suggest some names of CRMs ?
If you want something personally, ZohoCRM comes to mind. If you want something free for the company, SugarCRM (but be warned, it is a bit difficult to set up). If only mail campaigns, try MailChimp
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