Even classical music can be reinvented and sold

I has posted on monetising our passion. I gave some examples too. Here is another such example of how Western Classical music can be monetised.

“How Category Creation Is Reinvigorating Classical Music” http://feeds.harvardbusiness.org/~r/harvardbusiness/~3/IpBSXHqMZ2Q/how_category_creation_is_reinvigorating_classical_music.html from chandu