Business Effectiveness

The virtue and risk of segmentation We have heard of the saying, “Divide and Rule.” In Marketing, we call it segmentation, wherein we break up our target market by Demographics (who we are), Attitudes (What we think and believe) and Behaviour (What we do). Segmentation is risky and expensive. We need to ensure that we […]

Where is the value-add in the Indian IT Industry Much has been touted about the success of the Indian IT industry, especially for establishing itself as an IT and BPO outsourcing hub. The mantra for success has been  ‘cost and quality’. However, as customers get used to outsourcing to India and as competition increases within […]

Josh Kaufman says: “Year after year, surveys show that “owning my own business” is a goal for over half of the working adult population. Despite that, very few people actually muster the courage to actually start a business. That’s a shame: starting and running a business can be much easier than you think. The premise […]

In my coaching sessions, I ask executives to behave as if they are the CEO of their lives. As a CEO you need to: 1.     Develop yourself as a product or service that people desire You are multiple products to multiple markets depending on the role you play. When you act as a subordinate, you […]

Social Entrepreneurship. This word has been bandied around a lot, and many companies, colleges and people pay lip service to it.  http://en.wikipedia.org/wiki/Social_entrepreneurship How do we create a sustainable enterprise that makes profits and fulfills social obligations? Can we help uplift the stature of the small town that we came from, where we were nurtured, before […]

Take a hypothetical example of a road accident that I am involved in. I am being very careful, driving under the speed limit and being responsible. But the driver of the bus that barrels into me was speeding, had a few drinks and thought he had the right of way. Further, he was trying to […]