If I have put my child to sleep and am relaxing in front of the TV with a glass of well deserved Laphroig in my hand, and he comes crawling out, I get pissed off. My belief is that I need to relax. The child’s belief is that he does not want to sleep. On the other hand, when my wife points out that this is the first time he has walked. She brings in another frame of reference. From that perspective, I am happy that my child came out of the bedroom. The same event, two different beliefs / frames of reference, two different emotions.
Our parents beliefs (read rules to live by) were our own, until we started creating our own beliefs (rules) and it then became a fight as to whose beliefs (rules and frames of reference) are more important. They tried to tell us why their beliefs were important, we did not want to believe them. So we ran away to college, with the hope that we can follow our own rules but no, we now had to follow the rules of our seniors, our colleagues and our professors. A bigger prison.
Then came placement. We believed that we knew what was required for a good placement. But for some reason, the recruiters do not seem to be following our beliefs. We do not know what are their beliefs. And so placement becomes very confusing.
Same event, two different beliefs / frames of reference, I don’t get placed, some one else does.
If I do not know the recruiter’s belief or the recruiter’s company’s beliefs, then how can I be certain of placement?
Selling. I, as a salesman, believe the TV’s features are its strong points. The customer believes that the more expensive, the better his ego is massaged. I am selling features, he just wants to know the price. No sale. Why?
I did not take time to know his beliefs / frame of reference.
Any sale, whether placement, promotion or product, requires us to know the customer’s frame of reference. Our frame of reference is immaterial in this world of sales.