I see a lot of my proteges / mentees having a lack-lustre linkedin profile and I am saddened by it. Let me put it this way. To paraphrase an author I read some time ago (frankly I do not remember, but this is not my idea…) in your self-branding exercise, Facebook is like a pub where we meet a lot of people, have connections, but over a drink and then we all go home. Twitter is like a cocktail partywhere we speak a small sentence and then move on to the next person. Youtube is like MG Road on New Year’s Eve, everybody trying to get in front of the camera and vying for attention. Linkedin is like a trade show where we meet like-minded people.
Join the groups that talk about what we are interested in. Even if we are bystanders, we will learn a lot of what the world thinks. It is a faster way to get people’s opinions and trends that reading some boring author. I know, I am one such author.
Check the news. This news can be customised to give us articles across the globe on the topics of your choice. It is obviously a better way than perusing gadzillions of newpaper pages (online or offline)
Under the “More” section, there is “Answers” and “Skills”. We should use these more often. “Skills” creates the keywords necessary for a job search. “Answers” allow you to brand yourself as an authority as more of your answers get selected as “best” answers.
I am increasingly seeing a trend where recruiters are looking at our linkedin profiles. Apart from the ability to have an on-line rolodex for networking, it allows us to help others get jobs, and it allows us to meet people with the same interests and connect with them professionally.