Few of us are natural networkers. We all know the important of networking, but invariably, we postpone it for tomorrow, because shy folks like us do not like to meet with people and make inane conversation.

It is easy to believe that social networking or internet based networking (read Facebook) is a better option. However, Facebook based networking focuses on broad-based and shallow relationships, whereas true networking requires deeper relationships.

People do things for others if they believe in the relationship. No amount of ‘likes’ and status updates (which I believe borders on voyeurism) substitute for face-to-face or at least voice-based and meaningful communication.

Meaningful communication requires

  • one-to-one interaction
  • where both parties are speaking (bidirectional)

and which leaves both parties happy and satisfied.

Status updates do not satisfy either of the above criteria and therefore does not help in networking.

This article from inc.com talks about networking for introverts. Lisa Petrilli, author of “The Introvert’s Guide to Success in Business and Leadership tells you how to:

  1. Network on your own terms
  2. Be comfortable
  3. Leverage your skills as an introvert

Adding to the tips in the article, you need to do the following:

  1. Create a 30 second brief about yourself, describing yourself, your background and your future direction (where / what do you want to go / do and why). This helps a person remember you and also how he can help you
  2. Find out what the other person wants to do in life. Get into specifics. This shows interest and it will help you look for real options to help the other person. If you can’t think of anything, offer to connect him to others who can help him
  3. Networking is not about selfishness. People sense selfishness and avoid creating a relationship. Give first before taking, or at least prove that you understand that you have to settle your debts of favours done
  4. Do not badger people unnecessarily, chasing after them. Your introvertism is an advantage here.

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